Sample Essay
The preliminary investigation of the three possible international markets for the Arizona Beverage Company revealed that all three countries selected have a favorable economic environment, while the socio-cultural and the political environment for the 3 countries is very diverse, it is still favorable for the operations of the company.Chinais the only country which depicted some constrains when it comes to the legal environment as the country is a reserved country which strict laws pertaining to international companies operating and marketing in the region.Indiaon the other hand has a very diverse distribution of infrastructure which can limit the distribution of the company products to some metropolitan cities in the country only.
The demand of beverages is high in all the possible international markets pertaining toIndia,ChinaandUK. While the weather in the three countries is very diverse, the demand for cold beverages is very high due to the lifestyle of the consumers in the region. The supply of cold beverages in the region on the other hand is significant as well; however there is little penetration of iced tea products in the markets pertaining toIndia.
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