The Marks & Spencer Company is one of the world’s most renown and established companies which has been operating in the retail market field for a long time. The company is based in theUnited Kingdombut has its operations in more than 34 countries around the world with its main target markets being UK, America and Europe.
In the recent years the company has been facing problems pertaining to its growth in its target markets, its reputation in the industry as well as its profitability. The company although has its operations worldwide, its focus on the market is focused on theUKonly with majority of its revenues being generated from this specific regions. This restricts the growth of the company in the long run. Simultaneously the company also faced problems pertaining to its cash position. The other main problem that is being faced by the company is the limited capability of its website and the restrictive orders can be placed through it by the customers.