The case highlights the plight of the Marks & Spencer Company in the recent years and the problems being faced by it in terms of its geographic concentration for operation to theUKmarket, the limited online transactions that are offered by its online retail shopping option and the weak cash position of the company. Simultaneously the growth f the company has also been faltering in the past years.

The solutions that have been proposed to solve these problems relating to the re-branding and the change of the image and the position of the company though marketing and image building strategies, and diversifying the concentration of the company’s operations in its target market countries. Aside from this the online option of the company is also recommended to be made more exhaustive in terms of its operations as well as the products and services offered to the online customers.

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