One thing to note is that materialism is “not all negative” as has been pointed out by Peeters (1998, p.50). He says that materialism has led to a great number of social principles and concepts that may be valued universally and thus it is very striking. Also, materialism is not what one would consider to be the end point in the evolution of western society. Rather, it is a transitional phase.
The reason behind such a materialistic society is that more and more people of today believe that materialism is the path to happiness. Thus, actually there is a need for people to realize what exactly stands for happiness and then act according to that. There is no use of materialistic and worldly items if that does not lead to any real happiness.