Sample Essay

The sample respondents were chosen on the basis of their knowledge about the internationalisation efforts of the universities and institutions and the results these efforts have been providing, therefore enabling them to address to and answer the questions of the survey more comprehensively and appropriately.

Through the sampling analysis and the deduction of internationalizing universities in the higher education sector in the UK, the University of Bradford was chosen as a focal point for the research. This limited the scope of the research but provided the author with a better comprehension and understanding of the topic at hand being applied to a higher education institution.

The paper therefore presents the case of theBradfordUniversitydepicting the impact of globalisation on it and how the university has been internationalizing through strategies and its marketing efforts.

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