Chapter One: Introduction
The organisation that has been selected to examine and analyse is Sainsbury’s. Sainsbury’s has started its journey in 1869 and since then it has gradually established itself as the third largest supermarket chain inUK. Over the past few years its parent company J Sainsbury plc has prolonged its business and now owns а whole range of other companies like Sainsbury’s Supermarkets, Sainsbury’s Local, Bells Stores, Jacksons Stores and JB Beaumont, Sainsbury’s Online and Sainsbury’s Bank.
The increasing figures of Sainsbury’s global sales and purchasing operations contributes to а significant rise in the business competence and productivity. However, this report will be examining Sainsbury’s position in the retail industry, explaining the role of interaction within the macro and micro environment, drawing up а detailed competitive advantage of the organisation and the strategies that influence the business policies to survive in the competitive market.
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