Sample Essay

The First Choice Company was founded in 1973 and started its operations on a modest scale by providing leisure tourism and travel based facilities from UK and Ireland to destinations in Western Europe. The company however was restructured and re-branded in order to change the target market and the image of the company and its products and services.  “First Choice Holidays acquired several businesses between 1998 and 2003. The company acquired two tour operators, Unijet and Hayes & Jarvis, in 1998.

Bakers Dolphin & Interval, a retail travel agency, was acquired later that year. The company acquired Flexigroup, Meon Villas and Longshot Golf Holidays and Sunsail in 1999. Ferrychoice and a number of small Irish travel agents were acquired in the retail tour services segment in 1999.” (‘First Choice Holidays Plc’, 2006) In the year 2007 however the company went under corporate restructuring and consolidation again and as a result became a part of the TUI Company which is also based inUK.

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