Sample Essay
Distribution
The Arizona Beverage company should manage the distribution, however as the company is new to the region if India and little knowledge of the routines and the network for distribution of products and services that can be efficient, the company should hire third parties like retailers, bottlers and distributors to distribute its products in the market. In the initial 3-5 years the company can outsource distribution, but after operating in the region for some time the company would have the technical skills and the knowhow of the market and would be in the position to undertake the distribution under its operations. Traditionally in the beverage market inIndiathe distribution is usually carried out by third parties that form partial associations with the manufacturing company. This is the case of PepsiCo and the Coca Cola Company in India.
International Logistics
The international logistic efforts that would be involved for the expansion of the product and services and the operations of the Arizona Beverage CompanyIndiainclude freight and shipping of ingredients and finished products fromUnited StatestoIndia. The train and road based distribution of products from the manufacture facility inIndiato the storage depots. The products would also be transported using rail and road transportation method to the different major cities and towns catered to by the company
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