Sample Essay
Service brands aim to establish loyal customers; this is done by providing customers with a complete experience as part of the service product package. In the airline industry, loyalty programs are used to build on the customer- business relationship. First Choice Airline provides different types of travel packages and service pertaining to insurance, hotel and accommodation planning as well as holiday planning for the customers.
This is an additional service which is provided to its customers aside from the provisions of a ticket to their destinations. Other loyalty programs often used by airlines in the market relate to card based memberships through which the customers can avail a discount at the counter, a card based memberships through which the customers can received one free unit when they purchase more than one service based products. Other loyalty programs can include rebate on cumulative purchases like the frequent flyer miles and targeted offers specifically designed for loyal customers.
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