The introduction of the virtual communication medium has impacted many industries of the world. This has been mostly due to the widespread use of the internet as well as the easy access, navigation and availability of this medium for the customers. The internet medium has become a new mode for branding, establishing relations with friends, contacts and clients as well as reaching out to the customer. This paper however focuses on how the internet and its evolution have impacted the News industry. The changes that have taken place in the News industry are explored and a prospective future of the news industry is provided in the highlight of present scenario.
The changing lifestyles of the people pertaining to their orientation towards technology and the increase in popularity and demand of gadgets like PDAs, hand held smart phones, and internet based communication devices is enabling consumers to access information form anywhere at any time by just logging on to the internet.