Sample Essay

Companies in the manufacturing as well as the service based sector have been seeking to establish themselves in mass as well as niche markets in order to attain first mover advantage which allows them to capture a large percentage of the market share and established themselves as pioneers in the industry. However it has also been argued that the late movers in the market who enter the market long after the first movers are the ones who are at an advantage as they have an established market and technology to aid them in their business operations and set up.

The paper provides exploration into the concept of the first mover advantage and the late mover advantages, and also aims at highlighting the salient features and benefits of these two strategies. The best choice of the market entering strategy is depicted under the various circumstances a business may decide to enter a new market or launch a similar product.

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