In order to counter the problems that have been stated above the Mark & Spencer Company needs to determine its long term focus for its operations as well as work towards an immediate and actionable strategy for its operations on a global level. The different options that are available to the company include the following.
The Marks Spencer Company can develop a global strategy for operations whereby it changes the image of its stores and targets its market in a more specific manner though marketing, branding and advertising strategies.
The company can also focus on identifying the sources of discrepancy and high cots of operations and decrease the costs to increase its margins and earn a higher [percentage of revenue and profit from its global operations.
The company can also seek to develop and reestablish its fully functional and exhaustive online shopping option which can be used by the customers to order any of the M&S products which are available in store.