LPG is a liquefied form of liquefied petroleum gas which is used as an alternative to fuel in developing countries. The demand for the LPG products in developing countries is increasing as it is available at much cheaper costs than other petroleum based fuel products. The product can be produced form natural gas as well as crude oil making it a very versatile form of fuel. “In many countries LPG is blended with petrol, and elsewhere because it causes relatively little pollution, it is used in place of petrol. LPG is found in two forms, butane and propane. Both are used by the petrochemical industry, mainly as feedstock for making ethylene. At a time when developing countries are increasingly dependent on export earnings, the growing LPG trade has attracted oil and gas producers.” (‘Liquefied Petroleum Gas’, 1999)
Aside from this the product proposition of liquefied petroleum gas pertains to one stop convenience provided by the retail outlets of the business as well as the safety awareness program which is established to educate the market about the caution, hazards and the specific uses of the LPG that can be derived in safe environmental conditions.
The main objectives of the Shell Company include activities to “engage efficiently, responsibly and profitably in oil, gas, chemicals and other selected businesses and to participate in the search for and development of other sources of energy to meet evolving customer needs and the world’s growing demand for energy.” (‘Statement of General Business Principles’, 2007)