The issue that is raised by these articles is very realistic indeed and prominent in the mass public media. The articles did not differentiate between the ethnicities or the cultures of the women in advertising, instead they stood to advocate for the female population as a whole.
Both the articles that were analyzed heavily relied on the stereotyping of women in the media. In fact this was one of the main points of discussion in the articles. However the method of addressing the issue was somewhat different. Vagnoni put more stress on improving the image of women in advertising by providing different alternative strategies for the portrayal of women in advertising and how it could actually end up helping the businesses as well. The article by north however mostly focused on the stereotyping of women in advertising which is reinforced when they are depicted as an attractive, sexual and attractive entity in e temptations manner.