The data gathered for the qualitative research study is in the form of journal articles, trade journal reports and reviews of the marketing campaigns and strategies of the selected successful retailers in the international retail industry. All the data collected is in the written form. The authorization and the verification of the data is provided by the peer reviewed nature of the journals and the bodies that have put the data on their academic electronic databanks.
The reliance has been kept on the written sources of information on the successful marketing tactics used by top retailers as they provided an easy and reliable source of information making way for a comprehensive analysis of the successful strategies. Accounts of the textual analytic modes and the analytical techniques have been provided in the following sections. The analysis of the qualitative research conducted for the paper was employed through a subjective analysis of the qualitative information with the use of keywords of marketing and their performance statistics. Any quantitative information that was also gathered was analysed through statistical analysis techniques using the SPSS software as ell as MS Excel statistical calculations. The graphs provided to depict the results of the analysis however are based on MS Excel with statistical calculations run on the information for analysis purposes. This software is particularly for analysing the data gathered form the questionnaire based survey and the interview results based on the answers to the questionnaires.