The population and urbanization inAbu Dhabi has significantly increased in the last few years, while on the other hand the development in the region has also increased. This calls for efficient and effective solutions for lighting large spaces, while using limited amongst of electricity based energy and being cost effective. In such conditions the LED based lighting technology as provided by ProTerra would be beneficial for the consumers the market as well as the environment.
The competitive advantage of this venture would be that a new and innovative technology based lighting solution would be introduced in the market which would be unrivalled by others in the market. The company as a result would attain a market pioneer status inAbu Dhabiwhich would further add to the success and the establishment of the business venture in the local industry.